Shringar House of Mangalsutra Limited Launches Coffee Table Book – THE STORY OF MANGALSUTRA

Mumbai : Shringar House of Mangalsutra Limited, India’s leading gold jewellery manufacturer and a pioneer in mangalsutra craftsmanship, proudly announced the launch of its much-awaited coffee table book – THE STORY OF MANGALSUTRA.

This exclusive publication chronicles the inspiring journey of Mr. ChetanThadeshwar, Chairman of Shringar House of Mangalsutra Limited, whose vision, resilience, and leadership transformed a family-run enterprise into India’s leading name in mangalsutra manufacturing.

The book beautifully captures the evolution of Shringar House of Mangalsutra — from its humble beginnings to becoming a symbol of trust, innovation, and cultural heritage in the jewellery industry. It also highlights how the brand has preserved the essence of the mangalsutra as a timeless emblem of marital bond, while adapting designs for the modern-day bride.

Unveiled in the presence of jewellery industry stalwarts, dignitaries, and well-wishers at the Shringar Night – Brilliance & Bonds celebration, the launch of THE STORY OF MANGALSUTRA marked a landmark occasion for the company and the industry.

Speaking at the launch, Mr. ChetanThadeshwar said:

 “This book is not just about our journey, but a tribute to the people, artisans, and partners who shaped Shringar House of Mangalsutra into what it is today. Our vision has always been to uphold the cultural significance of the mangalsutra while making it relevant for every generation. This coffee table book is a celebration of that legacy and our continued promise to innovate and inspire.”

Mr. VirajThadeshwar, CEO and elder son of Mr. ChetanThadeshwar, added:

 “Carrying forward my father’s vision is both an honor and a responsibility. Shringar House of Mangalsutra stands today as a global benchmark for excellence, and with this book, we are not only documenting a legacy but also setting the foundation for future generations. Our mission is to take the mangalsutra beyond borders, while staying rooted in its cultural essence.”

Mr. BalrajThadeshwar, COO and younger son of Mr. ChetanThadeshwar, further emphasized:

 “This book is a reflection of the values we hold close — craftsmanship, trust, and innovation. As we grow, my focus remains on strengthening operations, empowering artisans, and ensuring that every mangalsutra we create carries the soul of tradition with the spirit of modern design. This milestone inspires us to continue striving for excellence.”

With the launch of this coffee table book, Shringar House of Mangalsutra Limited reaffirms its commitment to honoring traditions, embracing design innovation, and strengthening India’s position on the global jewellery map.